In a world where content is still the undisputed king, you simply can’t afford not to have great website content. Content affects every element of marketing, from your ability to generate leads to retaining existing customers. If you’re not yet convinced, here are four reasons why you simply must invest in your website content, for […]
By Coderra Ltd on 5 Sep 2016
Categories / Marketing
Branding should be at the forefront of your business to have a shot at greater success. A company without a business website is most likely a failing one. For people to find you, buy what you sell or purchase your services they have to find you. Your branding and company image should be embedded in […]
By Coderra Ltd on 1 Sep 2016
Categories / Infographics
You may have heard that many of the world’s most successful people like to start their day at an hour when most people are still in the land of nod. Margaret Thatcher famously survived on just a few hours’ sleep per night, waking up at 5am each and every day. The CEO of Disney, Robert […]
By Coderra Ltd on 30 Aug 2016
Categories / Web Design
Website backups should be taken regularly to avoid data loss. But when we hear ‘data’, we assume it means the files that are on our hard drives and computers, right? When we heard the word ‘backup’, we assume that means making a copy of the important files and documents we have tucked away in the […]
By Coderra Ltd on 23 Aug 2016
Categories / Web Design
Supercharge your website copy by writing persuasively in all elements of your business – it’s what marketing and sales are built on, after all. Nowhere is striking a persuasive tone more important than on your website, where passing visitors can be converted into loyal customers with just a few clicks. If you’re struggling to come […]
By Coderra Ltd on 20 Aug 2016
Categories / Marketing, Web Design
Visual content is really important in online marketing. Like it or not, website visitors make snap judgements, and it can take many of them less than a second to decide whether they like your site, or whether they’re going to try and find an alternative. Visuals are very important to any website visitor – your […]
By Coderra Ltd on 17 Aug 2016
Categories / Marketing, Web Design
A picture says a thousand words so you should be using visual content in your marketing strategy. We process visual content easier and quicker than written content. Infographics, images, and the look and feel of your marketing material matter. Here are some quick stats!
By Coderra Ltd on 14 Aug 2016
Categories / Infographics
When it comes to SEO, everyone is looking for that magic formula, the perfect keyword density and the combination of factors that will send their website rocketing to the top of the search engine rankings. One of the important factors in the hunt for great SEO is keyword density percentage. Keyword density percentage is described […]
By Coderra Ltd on 10 Aug 2016
Categories / SEO
Website authority building should be key in your SEO efforts. The success of a website can be measured by the amount of revenue it creates, but this is translated from the targeted traffic it receives. In order to rank high in the SERPs your website must rank highly against keywords in your niche that your […]
By Coderra Ltd on 9 Aug 2016
Categories / SEO
Headings boost SEO and play an essential role on the creation of your web content. Not only do they break up your text so that it’s easier for humans to read, they also provide structure to your content, which makes it easier for the robots and crawlers to contextualise. By creating headings, you’re differentiating the […]
By Coderra Ltd on 6 Aug 2016
Categories / SEO
With so many different marketing methods open to businesses, it can be tempting to let your email marketing endeavours fall by the wayside. It turns out that this could be a huge mistake. Email marketing is still an enormous part of many businesses’ successes, and it has a multitude of benefits that other marketing disciplines […]
By Coderra Ltd on 5 Aug 2016
Categories / Marketing
Content marketing can be a time consuming task – so why not combine it with your SEO? Choosing where to post, when to post, and what to post can be pretty difficult. Read about these expert opinions, tools and tips to help you in your SEO and social marketing.
By Coderra Ltd on 4 Aug 2016
Categories / Infographics